Pizazz, a bridal and gift shop in Columbus, MS, signed up for a Bridge Store yesterday. It instantly received from Bridge an online store and an online gift registry for free. Within one day, it also offered 23,000+ products online. The store was able to quickly offer so many products using Bridge's Smart Products service. The service crowdsources product maintenance and allows each respective brand to manage its items behind the scenes.
I came across this 2012 HFN article about Bridge. In 2012, we had 40 stores using our e-commerce software. Today, we have more than 740. Thank you for helping us grow 18x in the last nine years :)
We’re pleased to see William-Wayne & Co. featured in the article. This NYC retail heirloom has been a client since 2001–before we even started Bridge or the Smart Products marketing service. They’re still a client today. Thank you William-Wayne & Co. for trusting with...
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For decades, brands have paid retailers to set up a display in the retailers' stores. Ralph Lauren's Polo, Nautica, Jimmy Choo, and other leading brands have paid department stores to set up displays and manage their brand appearance. This helps the brand and the stores increase sales.
As we all know, retail has gone digital. Thirty percent of retail sales are now online. What if there was a way for brands to sponsor displays like these physical ones but do so online? ...
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We’re happy to announce that Fissler is joining Bridge and the Smart Products program.
Fissler is renowned for its award-winning cookware, Made in Germany. Fissler is the perfect culinary equipment for cooks who value uncompromising quality, attractive design, and superior functionality. The line includes premium-quality stainless steel cookware collections — pure-profi® and original-profi®, superior non-stick pans — levital® and adamant®, plus vitavit&...
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Your Bridge has a new feature: you can choose if you wish to allow customers to order products that are out of stock. In the past, if the item was on your Bridge Store, it was assumed that the item was in stock. This made managing stock simple. On site: in stock. Not on site: out of stock.
This updated stock sharing system is helpful for brands and indie stores because it allows them show and control behavior based upon real-time stock information--a feature that with ...
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When you run an online store, a major cost is adding and updating products. Adding 1,000 products to your website often costs about $750 and requires 50 hours. What if there was a cheaper, quicker way? And what if you could offer better product data at the same time? There is: Smart Products.
The Smart Products service outputs in your Bridge Store all the products from a brand that you sell, with professional pictures, accurate prices, and product dimensions. This service is...
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In a world with so many options, how do we as consumers make intelligent choices? We are overstimulated with resources daily, and sometimes this can be overwhelming. Common sense seems to be the driving factor when assessing the alternatives before us, as may be the process of elimination when there is too much to consider. But what is the most influential deciding factor we face? It could be facts that serve as the strongest fuel to drive us to make an informed decision.
Clients choose Bridge because we bring together many of the benefits of selling on Amazon or using Shopify.
To understand this, it helps to first view the e-commerce provider spectrum. Marketplace sites are on the left, and solo sites are on the right. In the marketplace model, the store's logo (the seller's logo) is often nowhere to be seen. The seller is like a cog in the machine working for 'da man (aka Jeff Bezos). On the other end, there is the solo website for ...
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What if there was a way to cut your labor costs and boost your sales? There is. Your employees work the cash register, stock shelves, clean, and provide customer service. They also: update your website. As you know, these days customers expect a website to offer tens of thousands of products. Amazon has hundreds of millions of products. You have to add products to your site to survive.
You need someone to add products to your website, then update those products. On ...
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When I was speaking with the team this week, I mentioned author Dan Roam’s strategy for convincing people to change their ways. He suggested leading with data (i.e. facts), which leads to a change in one’s thinking and beliefs, which will then change one’s actions—aka they will change their website to use Bridge.
Yet, we can’t "lead" with too many facts, because as the authors of the book Rethink point out, that is like ...
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How much does Bridge cost vs other marketing tools? Let's imagine a printed catalog costs $10 to print and send to a customer. The customer uses it for 10 minutes. It therefore costs $1 per minute.
The Bridge Smart Products service costs a brand $9 per year per retailer. Over that year, a retailer interacts with that Smart Product data for 104 minutes. This number is approximately 2 minutes per week. (Please note: some retailers view Smart Product data at a much higher rate, such ...
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Reports suggest that 50% of purchases start on Amazon.com, and Amazon wants to keep it this way. Yet, businesses and merchants increasingly want to sell their products via their own DTC (direct to consumer) site, retailers' websites, Facebook, Instagram, and more. Due to this, Shopify, which powers many DTC and retailer websites, is a growing thorn in Amazon's dominance of retail. Shopify reportedly helps power more than 30% of online U.S. retail sales.
We have updated your 'Join Us On Bridge' page. The page now outputs how much time and money a store will save by joining you on Bridge.
In the example shown, we see Juliska's Join Bridge page. The page shares that a store would normally spend $518 to add Juliska's products to its website and pay $130 over the course of a year to maintain those products. Using Bridge and the Smart Products service, the store can save this money completely: syncing ...
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We’re happy to announce that Capucine De Wulf Jewelry, from the creator of Juliska, is joining Bridge and the Smart Products program.
Capucine De Wulf creates jewelry that makes a woman feel and look fabulous through symbolic designs laden with meaning in marvelous materials at accessible price points.
Capucine De Wulf Jewelry and its 101 products are ready for syncing.
Yiren Lu shares her experience of setting up a Shopify store in the New York Times magazine. Ms. Lu reports the setup process was easy, but her online Shopify store failed because it lacked marketing, aka eyeballs and orders. In her next article, I hope Ms. Lu tries Bridge. Bridge Store helps members fill the marketing component that Shopify is missing. When a store joins Bridge, Bridge instantly points hundreds of links to the store from other Bridge members, which Google sees and ...
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How can you more quickly add products to your website? We have a solution. Bridge's Smart Products can help retailers add thousands of products in minutes at no cost. Brands pay for the service.
How you can save:
Save Time: Retailers spend weeks each year adding products to their websites. Bridge calculates that a retailer often spends 50 hours to add one thousand products to a website. If they were to add, for example, two thousand products, it would take 100 hours. In today's era, a
This drawing shows how the Smart Products service speeds products to a retailer’s website. A brand traditionally has to 'break' its website contents down into pieces (product data and images), and then share this with the store piecemeal via Dropbox or another file-sharing service. Bridge's service helps brands and stores skip these time-consuming and expensive steps.
In the example shown, the retailer Cook's Station wishes to add Joseph Joseph products to its website. Without ...
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